The roadmap — and the system behind it
Where Ember & Oak is headed, what’s in motion, and how a LINK system gets built around it.
Priorities, in plain sight
Not a task list — the three things that decide whether this quarter compounds.
Two inbound asks a week and no packet. Menu + pricing + one page.
Tasting Thursday, campaign ready, launch the 21st.
Supper Club test filled the room once. Make it a habit.
Supper club night one filled 24 seats.
412 today — signup moments on site + wifi.
One booked, Riverside in conversation.
Projects underway
Two decisions are waiting
Context attached — no digging required.
Food cost up 6% on brunch. Regulars are price-aware — data says it clears, gut says go slow.
Mondays run at 31% capacity in deep winter. Closing saves labor; staff would rather keep hours.
Now, next, and the bigger swing
- Fall menu launch
- Weekend restocks tightened
- Supper Club — week two
- Private dining packet + two bookings
- Guest list past 600
- Patio Night monthly
- Wine club launch
- Chef’s counter Thursdays
- Second-location scouting — maybe
Standard software gives you features and asks you to work around them. LINK works the other way around.
We start with your business — how your team already operates, the experience you want people to have, and what’s actually slowing you down. If a workflow is clunky, we simplify it. If you need a tool that doesn’t exist, we build it into your system instead of forcing you into someone else’s template.
- You learn the software’s workflow.
- A hundred features — missing the one you need.
- “That’s just how the template works.”
- Every business gets the same product.
- The software learns yours.
- Only what you run on, plus the tool you always wished existed.
- Too clunky? Say so. It gets rebuilt.
- Your modes, your rules, your reports.
What you're already paying for pieces of this
Tap what's on the card statement today. Most businesses land between $300 and $800 — across tools that don't talk to each other.
Across 4 tools that don’t talk to each other — you’re the one carrying information between them.
One system instead of the pile — and you’re not the one running it. The hours come back too.
“This is hard to use” → tell LINK → it gets simpler
The request-to-build loop, live. Pick a real frustration and watch what happens to it.
“Customers keep calling because online ordering is a maze. Can it just be simple?”
- Seven-step checkout no one finishes
- Menu edits wait on a support ticket
- “That’s just how the template works”
- One screen: pick, pay, done
- You describe the change, LINK builds it
- Flow matches how your regulars actually order
A system that grows as the business does
The website is the first part of the experience. Over time, LINK becomes your software team.
- First weeksThe website ships
A custom front door built around your business — and the first workflow that saves your team real time.
- Month 1–2The system takes shape
The modules you chose come online: customers, team, operations — connected, not bolted on.
- Month 3–6It learns your rhythm
Campaigns run on your calendar, follow-ups go out on time, and the owner view starts earning its keep.
- Whenever“Can it do this?” — yes
Too clunky? We simplify it. Missing a tool? We build it. Your system changes when your business does.
- Year after yearIt grows with you
Second location, new service, bigger team — LINK is your software team, already up to speed.
One system. Built around the way you work. Improved whenever the business needs something new.
Choose what matters. LINK builds your version.
No price calculator, no bundles — just an honest picture of the system that fits this business.
Tap the pieces that matter — your system summary builds itself right here.